If jim carry writes about economics , it will be like freakonomics. It is written by Steven D.Levitt ( economics professor ) & Stephen J.Dubner ( Author). If you want to read economics in more funny way , this book is sure for you. Some of the conclusions in the chapter were obvious and some not. Comparing drug dealing and company like MC Donalds and exploring the finance of drug dealing companies were awesome. The effect of name over performance were good analysis which really initiated my thinking to think different.