There is much speculation and criticism has been there after the release of apple iphone 5c and 5s. Also there is a criticism from the people stating that there is no difference from the previous phone other than the finger print technology.
Now the apple Inc bought mobile security firm Authen Tec for 356 million dollars. Further it has invested in R&D for fingerprint technology in iphone integrating Authen Tec tools with hardware and software.
In order to extract the price it has invested to buy firms and R&D it has to price its products considerably high. Also from the profit available they have invest in future products, R&D and technology.
With the competition from external source like Samsung and other mobile companies which said to be copying various technologies and designs from apple, the company has to stay exceptional. If they cut price and come down to competent with other mobile brands, then it will not be exceptional.
Further if they cut price and come in a level of field with other mobile brands there will not be any insanely great innovations and creativity in apple produts. We Apple fans should be proud that we are the part of innovation and should be proud of using one of the greatest companies, the planet had seen.
I feel there should be more stringent requirement and improvement in copyrights and pattern rights. Also the economic system should be designed in such a way that it should support innovation driven firms.